WHO

Hellmann’s the world’s number one mayonnaise is all over the world including Portugal.
Unilever Portugal created the Burguer Route, an event in Lisbon and Oporto that consists in a route with many restaurants involved to find the best burguer in town with Hellmann’s.

TARGET

Burguer lovers and  general public who enjoys the Hellmann’s mayonnaise and new potencial consumers.

BACKGROUND & BRIEFING

The goal of this animation was to present in a simple and appealing way the Burguer Route and where the action will happen.

unilever